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Analisis Pengaruh Electronic Word-of-Mouth, Price Discount, dan Hedonic Shopping Value Terhadap Impulse Buying Pada Tokopedia (Studi pada Mahasiswa FEB ULM di Banjarmasin)

Analisis Pengaruh Electronic Word-of-Mouth, Price Discount, dan Hedonic Shopping Value Terhadap Impulse Buying Pada Tokopedia (Studi pada Mahasiswa FEB ULM di Banjarmasin)

Chandra Ali Rutandi
URI: https://repo-mhs.ulm.ac.id//handle/123456789/24705

Abstract:

Analisis Pengaruh Electronic Word-of-Mouth, Price Discount, dan Hedonic Shopping Value Terhadap Impulse Buying Pada Tokopedia (Studi pada Mahasiswa FEB ULM di Banjarmasin)

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